A distributor catalog needs more than a collection of attractive pictures. It needs images that readers can connect to the correct model and configuration. Before preparing a new catalog, a short photography brief can help editors and suppliers agree on what each image should communicate.

Identify the exact configuration

List the model reference and the variant to be photographed. State whether the image should show an individual item, a complete set or packaging. Ask for a caption identifying any optional components shown. This avoids presenting a display arrangement as the contents of every order.

Choose views with a purpose

A brief might request one complete-product view, an alternate angle and a detail image of a feature mentioned in the accompanying description. Add a packaging view only when it helps the reader understand the offered configuration. These are editorial choices, not evidence of performance, suitability or certification.

Keep presentation consistent without altering the product

Specify a neutral background, clear focus and enough space around the item for different layouts. Retain an uncropped original alongside any catalog crop. Do not stretch photographs to fit a card or remove a component to create a cleaner silhouette. If a label cannot be read at publication size, request a separate reference rather than reconstructing its text.

Record permission and context

Ask who owns the images and what publication permission has been granted. Keep that confirmation with the model reference and captions. For online use, write concise alternative text describing what the image actually shows; avoid inserting unverified benefits or promotional claims.

Before publication, check that each photograph, caption and model link refer to the same item. If you need clarification about images in the SUM Medical Global catalog, use our published contact details. This guide does not grant permission to reuse any particular image.